04 / Creative Strategy · Brand Marketing · Campaign Production
Storytelling that moves people — and business.
Working directly with founders and leading multidisciplinary teams to craft narratives that drive measurable impact.
01 / Verified Impact
Campaign Scale & Performance Metrics
Total Views Across Campaigns
YouTube Subscribers Built from Zero
Revenue from Advertising Campaign
Benchmark CPM
₹0
Benchmark CTR
0.0%
Benchmark CPC
₹0.00
Benchmark CPA
₹0
Campaign ROAS
0.0x
Associate Director — GlobalBees
UrbanGabru & UrbanYog · Unicorn D2C Portfolio
As Associate Director at GlobalBees, I led brand creative strategy and production across two key portfolio brands—UrbanGabru (Men's Grooming) and UrbanYog(Women's Personal Care).
Leading a multidisciplinary 7-person team across creative ideation, scriptwriting, video production, post-supervision, and distribution, I transformed the brands' digital architecture. We scaled the YouTube channel from zero to 500K+ subscribers in just 6–8 months, architecting everything from short-form retention hooks to multi-million view celebrity commercials.
UrbanGabru
Directed national commercial campaigns featuring Indian cricketer Suryakumar Yadav, created high-converting performance ads driving ₹86 Crore in campaign revenue, and spearheaded viral lifestyle content.
UrbanYog
Crafted narrative-first empowerment campaigns tackling personal care taboos with sensitivity and cinematic nuance, building authentic community trust and strong social-first engagement.
"Brand communication should not feel like advertising. It should feel like a story worth watching."
Selected Campaigns & Direction
A curated archive of commercial brand films, celebrity campaigns, and viral performance formats directed and strategized across D2C brands.
UrbanGabru Hair Removal Spray — ft. Suryakumar Yadav
UrbanGabru Hair Volumizing Powder Wax — ft. Suryakumar Yadav
ROZ — ft. Ritviz
Women Empowerment Brand Film
UrbanGabru Brand Manifesto Ad
Beard Booster National Campaign
Hair Volumizing Powder Wax — Performance Ad
UrbanGabru Performance Creative Ad 02
Jadibuti Hair Growth Oil — Ayurvedic Formula
Hair Volumizing Powder Wax — Texture & Hold
Hair Removal Spray — 5-Minute Solution
Beard Booster — Growth & Density Oil
Rebel Hair Wax — Matte Finish Commercial
Vitamin C Face Wash — Brightening Skincare
Peel-Off Mask — Deep Charcoal Cleanse
De-Tan Face Wash — Sun Protection & Recovery
Jadibuti Ayurvedic Shampoo Commercial
Beast Perfume — Premium Fragrance Launch
Alpha Perfume — Signature Fragrance Campaign
Lip Balm & Lip Scrub Combo
Hair & Beard Color Shampoo
Painless Hair Removal in 5 Minutes — Live Demo
Is Hair Volumizing Powder Safe? Real Lab Test
Top 3 Dating Apps in India — Lifestyle & Culture
Hair Removal Spray — Step by Step How to Use
Men's Hair Styling Hack — Add Instant Volume
How to Choose Hairstyle According to Face Shape
Hair Removal Spray Benefits & Honest Breakdown
Hair Volumizing Powder — Perfect Application Guide
At-Home Grooming Routine — Men's Hair Care
Full Body Grooming Tips for Indian Men
Easy & Best Skincare Routine — Glowing Skin Secret
Best Hack to Remove Tanning from Skin
Gabru Makeover Series — Ep: 01 (Transformation)
Showing 45 commercial works, campaigns, and formats produced and directed by Shubham Mahajan.
View Complete YouTube Playlist (34 Videos) ↗On Set & In Production
Behind the camera across commercial sets, studio setups, lighting rigs, and creative directing sessions for GlobalBees and premier brand campaigns.
Core Capabilities
Comprehensive brand and content strategy from high-concept ideation to high-converting production.
Brand strategy
Creative strategy
Content strategy
Campaign ideation
Social media strategy
Video production
Performance creative
YouTube growth
Audience development
Creative team leadership
Founder-led content
Campaign execution
Storytelling & retention strategy
The Creative Pipeline
My role sits across the entire creative pipeline—bridging what makes something creatively compelling with what makes it commercially effective.
Data-driven cultural observation, audience psychology, and brand whitespace identification. We uncover the emotional truths and behavioral triggers that convert viewers into loyal brand advocates.
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