Branding & Marketing

As Associate Director of the GlobalBees creative team, Shubham Mahajan led creative strategy, production, and studio operations across two key portfolio brands: UrbanGabru (Men’s Grooming) and UrbanYog (Women’s Personal Care). Leading a multidisciplinary 7-person team across ideation, scripting, production, post-production, and distribution, he built and executed content systems that scaled the brands’ digital presence, from short-form retention-led formats to multi-million-view celebrity commercials.

Alongside creative execution, he managed the operational and performance layer of the studio, developing KPI frameworks, Q4 and forecasting reports, production insights, performance reviews, and resource planning to regulate team output and align creative production with business goals. Shubham also collaborated with the product design and marketing teams on discount strategies, packaging and label design, offline campaigns, and in-store retail displays and stands, extending the creative function beyond digital into the physical brand experience. He oversaw studio management, workflows, production pipelines, and cross-functional coordination, helping scale the YouTube channel from zero to 500K+ subscribers within 6–8 months while maintaining a data-led approach to creative decision-making.